Leelalicious — baking blog videos
Four years of recipe videos for a food blog — clear, quick, and easy to follow along with.
Recipe videos for the Leelalicious baking blog, edited across four years and a lot of icing.
Food video has its own rhythm: every step has to be legible, nothing can drag, and the viewer should feel like they could go and make it right now. Long-running client work like this is where you learn someone's style well enough to anticipate it.